Property expert David Leake of Housesetc explains why for sale boards are are so important for an estate agent.
There’s no doubt about it – boards get people talking. When people see a For Sale sign going up, they tell family and friends that there is a house for sale or to let in the area.
Boards are a visual way of increasing brand awareness, which is important for all agents no matter the size or how well established. Sale boards are accessible to anyone of any age, which can’t always be said for online marketing.
Despite the huge rise in online property portals, the sheer amount of boards produced in 2017 suggests that they are as vitally important as ever. Boards capture the attention of a wide range of people, such as those who aren’t looking online for a property or those who aren’t actively house hunting.
When you break down the cost of marketing for agents, you will find that the supply of estate agent boards will be one of your most cost-effective tools.