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Is it time to invest in your business?

This April, Business Support Specialist Heidi Green discusses how important investment can be going forward.

All businesses make investments, whether it be savings going towards websites or investing in intellectual property, stock or marketing.

As a business starts to grow many owners get caught in the trap of working in the business rather than on the business, often limiting growth.

Focus on setting targets for each month to cover costs and build your business. If you miss sales targets, for example, maybe you need to invest in a sales person.

Marketing has stopped working. Most people now have a strong digital presence to give them the right information of the buying cycle. Make the right investment in marketing to impact on sales.

Remember, invest in training for your staff (and yourself). This is a cost that can quickly show a return on investment.

For further help and advice contact Heidi Green, Senior Business Advisor for Selby District Council via email at hgreen@selby.gov.uk or telephone 01757 292332.

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