In this month’s Business Column, Business Support Specialist Heidi Green explains the importance of communicating with members of the public while running a business.
Irrelevant of the type of business you are in, it is vital that you learn to communicate with people you have never met previously – how else are you going to engage with new clients and grow your business?
Talking to new people is by far the most effective way of allowing people to get to know you and trust you. Think about it – they are the people who are going to be buying from you and your business.
By avoiding speaking to people, what are you missing out on? It’s your responsibility to find and start engaging with them.
Effective communication is clearly delivered and understood, and you need to understand the benefits of what you are selling and what the problem is you are solving for your clients.
Confidence in communicating is an essential business skill that is key for you and your staff. Get up to date now!
Business Support York & North Yorkshire have 30 years experience of giving clients the knowledge and confidence to communicate with their potential clients.
Get in touch so we can help you – www.bsyny.co.uk